Tourism Business Marketing Campaign

We partnered with a premier Fiji resort to develop and execute a comprehensive digital marketing strategy aimed at attracting international and domestic visitors. ## Challenge The resort struggled with low online visibility and limited bookings during off-peak seasons. They needed to reach potential guests across different geographic markets and improve occupancy rates year-round. ## Our Approach We created a multi-channel marketing strategy focused on: - Building a strong online presence across travel platforms - Creating compelling visual content showcasing island experiences - Strategic social media campaigns targeting travelers - Email campaigns for customer retention and repeat bookings - Local SEO optimization for regional searches - Partnership with travel bloggers and influencers ## Campaign Results - 280% increase in online bookings - 200% growth in direct website traffic - 85% improvement in customer reviews and ratings - 150% increase in social media followers - Average booking value increased by 45% - Off-season bookings improved by 120% ## Guest Satisfaction Guests loved the improved experience from discovery to check-in, with many becoming repeat visitors and recommending the resort to others.